HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Digital Advertising Alliance of Canada's (DAA) educational page at https://youradchoices.ca/understand-how-ads-are-delivered. You can opt out of targeted advertising by: INCLUDE OPT-OUT LINKS FROM THE SERVICES BEING USED. COMMON LINKS INCLUDE: FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads INSTAGRAM - https://help.instagram.com/615366948510230
YOUR RIGHTS As a Canadian resident, you have the right to access and request correction, updating, or deletion of your personal information. To exercise this right, please contact us using the information below. We process your information to fulfill contracts we have with you (e.g. if you make an order through our website) or to pursue our legitimate business interests. Please note that your information may be transferred to other countries, including the United States.
DATA RETENTION We will retain your order information until you ask us to delete it.
MINORS Our website is not intended for individuals under the age of 18. If you are under 18, you must have parental or guardian permission to use our site.
CONTACT US For more information about our privacy practices, questions, or complaints, please contact us by e-mail at firstname.lastname@example.org.